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Home Decor > Rugs > Doormats > "Welcome" Embroidered Felt Doormat with Clovers from Afghanistan

”Welcome” Embroidered Felt Doormat with Clovers crafted by Artisans in Afghanistan   Measures 21” x 28” long
”Welcome” Embroidered Felt Doormat with Clovers crafted by Artisans in Afghanistan
Measures 21” x 28” long

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Turkmen Women Active Rights Association Artisan Story


The Turkmen Women’s Active Rights Association (TWARA) was conceived in 2002. With a mission to empower women and educate them about their legal rights, TWARA started work with the backward and marginalized Turkmen tribes of northern Afghanistan. TWARA works towards providing these communities with a strong economic and social structure. The organization has helped in establishing schools and health centers in the region. The members of TWARA also provide women with information about women rights and legal awareness.

"Welcome" Embroidered Felt Doormat with Clovers
from Afghanistan

"Welcome" Embroidered Felt Doormat
   Funds 21 meals


Afghan rugs, world renowned for their high-quality weave and intricate detail, evoke a powerful image of Afghanistan's rich history. A tradition dating back thousands of years, the complicated and time consuming process of rugmaking requires 100% silk and many artisans to complete, in many cases making the resulting price tag too spendy for the average consumer.

Thankfully, the artisans at Turkmen Women Actives Rights Association Afghanistan (TWARA), a Kabul-based NGO that hires and trains Afghan artisans and refugees living in Pakistan, have found a way to make Afghan rugs more accessible to the general public. Working with sheep's wool purchased at the local market, TWARAs 100% felt rugs aren't just animal friendly, they're easier on the pocketbook.

Rugs are created by entire families. Typically, men complete the more labor intensive part of the process, rolling and pressing the rugs in reed mats to ensure their tight weave while women wash, sort and tint the wool, and then sew the edges around the final piece. TWARA employs ten families that work together to weave contemporary decor inspired by ancient history.

  • This 'Welcome' doormat measures 21" x 28" with black, white and red clover designs
  • 100% felt

How to Care For Your Rug
Wool is stain-resistant and non-absorbent by nature, which makes cleaning easy. Just shake, sweep or vacuum your rug free of dirt. If you vacuum, make sure not to use a setting with a beater bar. If your rug requires a deeper cleaning, dampen the affected area with water and then spot clean using a mild non-bleach soap. Rinse the area thoroughly and remove excess water, and then lay the rug flat to dry. Don’t put your new rug in the washing machine!

Handmade in Afghanistan and fair trade imported.

Animal Friendly Compassionate Trade Eco-Positive
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