Chichicastenango, Guatemala, has become one of the most important heritage centers in Guatemala during the past 10 years, due to its predominant indigenous Maya Quiche population and their traditional textile products. Yet, despite increased tourism and a renewed interest in traditional Mayan crafts, work opportunities remain few for the indigenous population, many of whom are uneducated and otherwise unemployable.
Enter De Colores Art, a local business that levels the playing field for villagers by offering free training to anyone who demonstrates the initiative to learn a trade. The company employs 30 women and 18 men to knit and embroider textile products, with the option of working at home using materials provided by the company. De Colores recognizes the culture of its Mayan employees, and as such allows flexible hours and gives time off for sowing and harvest days.