Ceramica Quinua, an artisan cooperative known for its social and environmental responsibility, offers steady work to six workshops and 36 families in Ayachucho, Peru. Ceramica Quinua is dedicated to decreasing the use of firewood to reduce deforestation, and as such, works primarily with clay, which is extracted from the land in a controlled manner to avoid erosion.

The artisans shape and fire their pieces in home-based workshops over the course of a nine-hour workday. Children often sit in on the workshops during their free time in order to learn the trade that's been passed from ancestor to ancestor. The organization also takes pride in offering health care for its craftsmen, and for sharing its environmental knowledge and conservation techniques with students at public schools.

The Quinua district is characterized by the eucalyptus and alder scented atmosphere of its mountain and forest landscapes. The name Quinua is derived from the qenwal plant that is said to be comparable in beauty only to the Quinuin women. The unique flora and fauna that inhabit the territory are fast becoming a major tourist attraction, unfortunately deforestation and pollution from paint chemicals are threatening their existence.